Why B2B Marketers need to use GIFs - SABERNI
GIFs have been around for years now. Yet appear to be a brand-new phenomenon for general people and marketers equally. So, what’s new about them? GIFs first came into picture back in 1987 when Alexander Trevor, former chief technical officer of CompuServe, and his team created the GIF. “The GIF was simply the best and most versatile image format around”, quoted Trevor in one of his interviews. Slowly, GIFs were fashioned for easy sharing of animated images among people across their varying systems. Back in 2015 (seems to be long time ago) – New York Times reported that 23 million GIFs used to be shared in Tumblr on a daily basis. In the present, 2018, GIF is again reining the digital marketing roost and has become our most beloved image format to express around the world. The number would be beyond imagination of how many GIFs are shared across various social media channels every day. Let’s move the focus to B2B marketing . From past few years, the presen...