b2b marketing agency

GIFs have been around for years now. Yet appear to be a brand-new phenomenon for general people and marketers equally. So, what’s new about them? GIFs first came into picture back in 1987 when Alexander Trevor, former chief technical officer of CompuServe, and his team created the GIF. “The GIF was simply the best and most versatile image format around”, quoted Trevor in one of his interviews. Slowly, GIFs were fashioned for easy sharing of animated images among people across their varying systems. Back in 2015 (seems to be long time ago) – New York Times reported that 23 million GIFs used to be shared in Tumblr on a daily basis. In the present, 2018, GIF is again reining the digital marketing roost and has become our most beloved image format to express around the world. The number would be beyond imagination of how many GIFs are shared across various social media channels every day. Let’s move the focus to B2B marketing . From past few years, the presen...

Content marketers sell with content; salespeople are the one who use content as the weapon of choice. Their job is to create content that produces business results, converting audience into customers. Content marketer’s job is to be helpful. However, being helpful is virtually juxtaposed to positioning the product or service. If you are into  Content Development Company in India  and creating content to position your business offerings (product or service) then you are already helping. The role is to collaborate your company’s USP in bringing marketing solutions with your prospect’s solvable pain. Content marketers love the idea of soft-selling to add value. However, it’s imperative that content marketers turn around the corner to position their product otherwise they are neither marketing anything nor truly being helpful as they falsely expect to be. A way has to be figured out to generate value which brings back to the basics of clearly understandin...